Tired of your email signature being as static as a marble statue? Secretly dreaming of a signature that will make your recipients say "WOW" as they admire your logo dancing the samba or your banner twirling gracefully? Well, you're in the right place! Gone are the days of rigid email signatures that make your business seem stuck in the '90s.
With this guide, create animated email signatures that will captivate your recipients and prepare ready-to-use templates that will make your emails shine brightly. Get ready to bring your emails to life and watch your conversion rates soar faster than a looping GIF!
Beyond the visual appeal, this type of signature gives a more modern image of your company, which is valuable in itself. And since email is increasingly essential (and effective) in 360° marketing strategies, it's also a great way to stand out from the competition!
With a tool like Letsignit, integrating animations into your signatures and those of your colleagues becomes simple, simple, simple.
Wondering which format to choose to animate your email signature? The GIF stands out as the ideal format! Its universal compatibility with major email clients makes it a natural choice to bring your communications to life.
Based on a classic signature, the GIF can add subtle movement to your logo or create a dynamic promotional banner.
A pro tip? Limit the animation to 3-4 seconds maximum and go for smooth transitions without overdoing it. A too eccentric and fast animation might disturb rather than attract attention positively.
A subtle animated logo can tell the story of your brand or express some of your values in just a few seconds.
Since your recipients’ eyes will naturally be drawn to it, why not take advantage of this to slip in a link to your website and generate traffic at the same time?
Thanks to the "Statistics" tab in Letsignit, we can track clicks on elements of our signatures. And I was surprised to see that the most clicked element is our logo! So don't forget to add a link to your logo that directs to your website!
Thibault Brard, digital marketing expert (Banque Populaire Occitane)
Opt for animations that tell a story in just a few seconds: a countdown before an event, a gradual reveal of a new offer, or a quick demo of your product. Your email banners can even adapt to your calendar or the target audience you're addressing: a dynamic format for Valentine's Day, another for back-to-school, one for your B2B targets, and another for your B2C targets, etc.
Looking for solutions without spending a penny? The web is full of free tools to animate your signatures. For example, GIPHY and Canva are great references for transforming your logos or your email banners into animated GIFs in just a few clicks.
With the templates provided, you can create an animated banner or adapt one starting from a solid base.
All you need to do is export your work as a .GIF file and import everything into your email client or your email signature management solution!
A signature designer tip: Start by creating your complete visual, then add animation effects one by one. On Canva, the "Fade" and "Rise" transitions often give the best results for an elegant email signature that doesn't distract from the main message.
If you want all employees in your company to have the same animated email signature, then it's time to move to a slightly more sophisticated solution.
Signature generators like Letsignit (hello!) allow you to standardize your email signatures with banners and/or animated logos for all your employees. Our Letsignit platform stands out with its all-in-one approach: a visual designer for importing and fine-tuning your signatures, along with a library of pre-designed templates if you're starting from scratch.
A significant advantage: These tools ensure optimal display of your animated elements on all devices. No more juggling between different formats or crossing your fingers hoping your creation displays correctly on your client’s smartphone.
The cherry on top? You can schedule automatic updates to your signatures. A new marketing campaign? An event to promote? Modify once, and your entire team’s signature updates instantly.
Setting up an animated signature in Gmail is naturally done from your settings area.
Once your GIF is integrated, position it strategically in your signature. Gmail automatically saves your changes, allowing you to test the result immediately in a new message.
Adding an animated signature in Outlook is done in two steps.
The magic really happens with the Letsignit Add-in for Outlook: your animated signature automatically updates according to your ongoing campaigns, with no extra action required. A real time-saver to keep your communications dynamic and impactful.
Mac users are not left behind when it comes to animating their signatures! Apple Mail naturally accepts animated GIFs and makes sure the process is as simple as possible. Just drag and drop your animation into the signature editor, and you're done!
The world of animated signatures extends far beyond the email giants. Yahoo Mail, Thunderbird, and even mobile apps now support GIFs.
Note that some security settings may block the automatic display of images. A practical solution is to host your animations on a dedicated server. This ensures their availability. With an optimized weight under 200 KB, your animations will shine on all screens without slowing down the delivery of your messages.
Pro tip? Always test your signature on different platforms before deploying it on a large scale.
For smooth and professional animation, opt for the GIF format. While PNG and JPEG are excellent for static images, only the GIF lets you inject that little magic that makes all the difference. Also, limit your animation to 3-4 frames maximum to keep your signature elegant without the "disco ball" effect that could distract your recipients.
Don’t forget that your signature should breathe: leave 10-15 pixels of space around your animated elements for a harmonious image format that highlights your message.
An animated email signature is like a delicious pastry: the recipe must be just right to achieve the best result. Too many ingredients, and your creation becomes overwhelming.
The same principle applies to your animations!
And our secret at Letsignit? We automatically compress animations for our clients, but without sacrificing their visual quality. Our technology optimizes each frame of your GIF to keep only the essential movement. The result? Lightweight signatures that sway with the elegance of a dancing parrot.
Dreaming of an animated signature that perfectly reflects your professional identity? Then personalization is key to a successful animation. Start by selecting a color palette that matches your brand guidelines—up to three shades are enough to create a beautiful effect without overdoing it.
Your choice of fonts also deserves attention. Opt for two complementary styles: a distinctive font for your name and a more classic one for your contact details.
Then, feel free to play with the rhythm of your animations. A transition of up to 2 seconds keeps your recipients' attention without tiring them. Subtlety remains your best ally: a logo that gently pulses or a banner that elegantly unfolds will have more impact than an avalanche of visual effects.
GIFs bring a dynamic touch to your signatures, but some pitfalls can turn your carefully crafted animation into a visual nightmare.
Imagine a conductor capable of perfectly synchronizing all musicians with a single gesture. That’s exactly what our platform offers for your animated signatures! Gone are the days of dealing with individual updates and incompatible formats.
Our admin console allows you to deploy your animations across all your employees’ signatures in just a few clicks. A new animated logo to integrate? A GIF banner to update? All your changes instantly propagate across each workstation and device, without any technical intervention.
Even better, our real-time preview system shows you exactly how your animations will display across different email clients. No more crossing your fingers hoping your GIF displays properly on mobile!
Our platform gives you the power to adapt your animated signatures according to different departments in your company. Salespeople can showcase a dynamic banner highlighting the latest promotions, while the HR team can communicate open positions with an attractive GIF.
The magic also works at the role level: your managers have a more elaborate signature with their animated photo, while support teams maintain a cleaner, yet still dynamic, version. This flexibility allows each employee to shine with a signature perfectly suited to their role.
Give your email signatures the power to shine with Letsignit! Our cutting-edge technology turns every email into a unique opportunity to grab attention.
No need to be an expert in design or code—our intuitive interface makes creation as easy as child’s play. It's like having a personal assistant specialized in email signatures (but without drinking all the coffee from the machine).
Let yourself be guided by our pre-designed templates and automatic optimization tools. Your signature will have that little magical touch that makes a difference in your professional communications.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
Creating an interactive email signature starts with choosing an appropriate animation format for your email client. For a successful dynamic signature, opt for GIFs with a maximum size of 200 KB and 3-4 images in sequence.
An effective approach is to create your animation in Canva or Adobe Express, then export it as an optimized GIF. Be sure to test the result on different devices: computer, tablet, and mobile.
Then, simply integrate it into your signature using your email client or email signature management tool.
The essential elements of an interactive signature include your animated logo, a dynamic promotional banner, and subtly animated social media icons. The animated image format should fit within a 600 x 300-400 pixel space to ensure optimal readability across all devices.
