You are a master at distributing business cards, sending greeting cards to all your colleagues, and displaying your advertisements in the best locations around the city? Congratulations, you’re a pro at traditional communication. Now, there’s just one world left to conquer—the digital one!
Feeling lost in this unknown land full of notifications, platforms, and tools? Don't worry, we’ll be your guide through this new continent!
To help you adopt the right practices, here’s a selection of digital communication tools to integrate into your business processes.
Among these tools, some are traditional, such as logos, graphic charters, business cards, brochures, posters, and all other forms of classic advertising. Others are specifically designed to support your digital strategies. We can think of social media, content management platforms (CMS), email marketing tools, online advertising, etc.
To better navigate this digital universe, here are the main digital communication platforms to integrate into your processes.
Here are the 6 main digital platforms to improve employee engagement, optimize your communication, and create personalized, effective, and profitable strategies!
Social networks are essential communication tools for businesses, regardless of their size or industry. Spaces for sharing information, engaging with your clientele, and building brand awareness, they are now a must for any company looking to grow online.
As professional communication tools, various social media platforms allow you to:
Whether you use Facebook, LinkedIn, X, Instagram, or TikTok, first choose platforms that suit your audience. Then, you can publish creative, original, and quality content that resonates with your clientele and encourages them to comment, like, share, discover, or purchase your products and services. And remember, here, engagement is key!
Among the key digital communication tools, the website is, of course, essential! A showcase for your business, it provides a comprehensive overview of your products, services, and activities, in addition to communicating your brand identity.
A well-designed website helps you improve your online visibility and strengthen your brand's credibility. Meanwhile, the blog allows you to post engaging and relevant content to attract and retain the attention of your visitors. Moreover, blog articles optimized for SEO (Search Engine Optimization) help improve rankings in search engines and generate consistent organic traffic.
Together, the website and blog create a connection with your target audience, establish your company as an authority in its field, and facilitate interaction with both potential and existing clients.
Embedded in both our professional and personal lives, emails have become one of the most widely used communication tools in society. Within a company, they are not only an efficient means of communication with your clients, colleagues, and partners but also represent a tremendous marketing opportunity!
Email marketing is a powerful tool for establishing and maintaining direct communication with your clients and prospects. And in addition to being an effective means of communication, it’s cost-effective! On average, the return on investment for email campaigns is 36$ for every 1$ spent.
By following your communication strategy and goals, email campaigns offer you the chance to:
Speaking of email communication, it would be a crime not to mention the professional email signature! Composed of your company’s logo, your name, job title, and contact details (email, phone number, etc.), it shares your professional information in a snap, like a virtual business card.
But its benefits don’t stop there!
Designed according to your brand’s graphic charter, the email signature strengthens your company’s brand image with each message sent. Additionally, it is automatically integrated into your email software and standardized for each team member, ensuring visual and professional consistency across all communications.
To share other information by email, your professional signature can also be accompanied by email signature campaigns! These personalized banners communicate your offers, events, and ongoing promotions at the end of every message, with a call-to-action button.
Automatically integrated into each message, your email signatures and banners effectively reach your recipients. Message by message, they help spread your brand and serve as an excellent indirect communication tool.
And with Letsignit, you can create your email signatures and banners in just a few clicks, scheduling them for the whole team. Isn't that wonderful?
Finally, in the ranking of digital communication tools, advertising holds a top spot. Just like a poster strategically placed in a public area, your online ads appear on platforms where your clients and prospects are, grabbing their attention and sharing your offers and promotions.
Also known as SEM (Search Engine Marketing) or SEA (Search Engine Advertising), advertising can be broadcast across various online platforms, including:
Each of these communication tools allows you to broadcast messages to potential clients, reach large audiences, measure the effectiveness of your campaigns, and maximize your return on investment (ROI) based on set objectives. A simplified, effective, and cost-effective way to increase your online visibility!
CRMs, short for Customer Relationship Management, are communication tools that allow you to manage customer relationships. These systems centralize information and automate interactions, making communication with your clients smoother and more efficient.
Also known as "customer relationship management", CRMs offer a variety of features to optimize your communication strategy.
Here are the main features:
By using a CRM, you improve not only your communication efforts and customer relationship management but also internal coordination, which enhances your service and maximizes your team’s effectiveness.
You now master the best communication practices and tools to dive into the digital world! From managing social media to optimizing email campaigns, through a well-designed website and the use of attractive email signatures, each platform plays a crucial role in this ecosystem. You now have the foundations to launch a multichannel communication strategy or—your choice—to focus on the tool that you find most relevant.
So, ready to conquer the digital world with the right tools? It’s your turn to make your communications a powerful lever for your success!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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