Do you sometimes receive emails with beautiful email signatures? Grandiose, colorful, masterful, the signature is so pretty that it overshadows the entire email ("What was written in that email again? Was it about mass layoffs, the end of the world, or something like that? It doesn't matter, we've forgotten.").
Your eyes are drawn back to this original custom email signature. All the contact information is in the right place, the social media icons are perfectly positioned, and the profile photo is beyond compare! The whole thing is vibrant and aesthetically pleasing. A true work of art!
And then, the real shock! When you click on "Reply," you see your own signature appear... Dull. Soulless. Completely sad and dreary. It's as if someone had worked to transpose all the misery in the world onto it...
What if you too could have a real personalized email signature for a change?
It's possible. And here's how!
But you're not alone! Here are the main steps to creating your new email signature:
First, start by making a list of the elements that should appear in your personalized email signature. Do you want to include your first and last name, your job title (if it's a company signature), your phone number, your address?
Here are the most common contact information elements:
It might look something like this:
It's up to you to decide what contact information needs to be included and what isn't relevant. Consider also whether you want to include digital business cards (vCards) for easy contact saving - learn more about creating vCards.
Next, it's time to design your signature. Do you prefer rounded or square corners? Do you want your profile photo centered or on the side? And for social media, what kind of icons should you choose?
All of these design elements must be decided carefully and should reflect your brand identity.
If you have a graphic charter to work from, you can of course use that as a starting point! That way, you don't have to rethink everything while maintaining consistent brand identity.
Just go to the search bar and type in "email signature" and you'll find a host of ready-to-use signature templates.
Customize the colors and font and add your contact information in just a few clicks. With the drag-and-drop feature, you can also easily add your logo or photo. Once you're happy with the result, all you have to do is download your signature in PNG format for optimal quality.
Be sure to follow the recommended signature format!
But the reality is that it's never absolutely necessary to start from scratch.
If you're looking to create a custom email signature without spending a dime, there are several free online email signature generator tools that can help you design a professional and attractive signature. Here are some popular options:
These tools are perfect for freelancers or small businesses looking to create a professional custom email signature without investing in paid solutions.
Letsignit is a comprehensive email signature management solution that allows you to create professional signatures and add communication banners. You can manage all your employees' signatures from a centralized platform, ensuring consistency and uniformity in your company's communications.
To make your custom email signature interactive, you can add clickable elements, such as links to your website, social media accounts, or call-to-action (CTA) buttons.
Our main tips are as follows:
The method for creating a custom email signature may vary depending on the email client you use.
Here's how to create your Outlook email signature and your Gmail signature.
Note: In some versions, you may find signature options in the Home tab under "New Email" settings.
Remember that each Gmail account can have its own unique signature, so you'll need to configure this separately for each Gmail account you manage.
Apple Mail allows you to create multiple signatures and assign them to specific email accounts, making it easy to maintain different signatures for personal and professional use.
To add a logo to your custom email signature, follow these steps:
A dynamic custom email signature changes depending on the recipient or the current campaign. To create a dynamic signature, you can use tools such as Letsignit, which allow you to manage and customize signatures centrally. You can set rules to display different banners or contact information depending on the context.
You can also integrate signatures with clickable elements and animated GIFs (see the section "How to create an interactive email signature").
Are you looking for templates to inspire you in creating personalized custom email signatures? If so, feel free to take a look at our library of signatures and banners.
And if you're looking for banners, here are some of the templates we've created in partnership with Canva:
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
