Imagine a company where every Monday morning, your colleagues arrive as enthusiastic as if they were going for a drink. Yes, yes, it exists! You just need to know how to pamper them.
If you think employee experience is just about a state-of-the-art coffee machine and some green plants, think again!
Every marketer or salesperson knows how to understand the needs, expectations, and preferences of their customers, but do they really know the needs of the people who work with them daily? Following the logic of customer experience, this concept focuses on how employees experience life in the company and the techniques to improve it.
In this guide, we share tips to boost your employees' engagement and turn them into passionate brand ambassadors!
Rather than using the term "employee," the use of "collaborator" is not trivial. It positions the members of the company as individuals actively participating in its achievement and growth. This moves away from the usual employee/employer relationship defined by a work contract.
But employee experience goes beyond workplace quality. It aims to create a sense of belonging and a desire to engage in the company's mission. In doing so, each member is seen as a performance, visibility, and growth driver for the brand, while also creating a work environment conducive to personal development! Isn’t that beautiful?
Just like a company wouldn’t exist without its customers, it couldn’t function without its employees. And happy employees lead to a thriving company! Those that integrate such practices would have a annual growth 2.5 times higher than others.
This concept isn’t new. Every manager who listens and is sensitive to their teams' needs is already experiencing it. However, when a positive employee experience becomes an HR policy encouraged across the entire company, employee satisfaction no longer depends solely on the individual qualities of a manager.
Improving this experience offers a host of benefits for both the company and its employees:
Finally, this trend, favored in HR, shows the desire to place humans at the center of processes. And it proves effective!
In recent years, the needs of the working world have evolved significantly. Not to mention the recent lockdowns that have permanently changed how we work! Improving employee experience thus also responds to the needs of newer generations. Risking the cliché, let’s remind ourselves that young professionals are entering the workforce with new needs and aspirations (link in French).
Earning a living is no longer the sole motivation; Generation Z primarily seeks meaning and flexibility in their work. These young adults want to thrive in their roles, feeling useful and involved.
In this context, employee engagement is no longer just a trend, it is a real necessity to respond to the evolution of the labor market.
To improve the sense of belonging and motivation, each step counts:
As you can see, HR teams have a significant task: rethink each process to create a successful employee experience, at each stage of the employee journey.
To create a work environment conducive to employee development and motivation, your HR strategies must adapt to their needs. These include trust, autonomy, and opportunities for growth...
Here are different examples of improved employee experience in companies:
Improving employee experience takes many forms. To create a favorable work environment in your company, it should be adapted to your reality!
To help you implement effective strategies tailored to the needs of your company and employees, here are some concrete examples to create an employee experience that fosters well-being and engagement.
Company culture is defined by clear and consistent values and mission. Every organization has its own DNA, and it’s up to you to identify yours and embody it in the actions and behavior of every team member.
By clearly announcing your identity during the recruitment and onboarding process, you also ensure that you attract candidates who align with your values, who will stay on your side for the long run!
Next, company culture is transmitted through managers. There's no need to explain their importance for the smooth operation of the organization, and especially for the well-being of your employees! You can implement training programs for managers and recruitment criteria to ensure that each manager represents the brand’s DNA, but also possesses the necessary managerial qualities to carry out this mission.
In the art of making employees happy, internal communication plays a central role. Like in any relationship, it is the key to good understanding and rapport! Whatever methods you use, communication can be a real driver of belonging, engagement, and team cohesion.
To create a framework conducive to exchange and engagement, you can incorporate one or more of these internal communication practices:
Internal communication is a topic we could talk about for hours. That’s why we’ve created an eBook! Discover our eBook on employee experience and the touchpoints of internal communication.
We can’t stress this enough: an employee can become your best ambassador! Employee advocacy involves asking employees to promote your company. They share engaging and interesting content about your brand on their personal networks. In this way, they help increase your visibility and talk about you on their own platforms.
In addition to giving your company a human face, these internal ambassadors contribute to developing your brand identity. Of course, we prioritize authentic and relevant content that encourages engagement. To create communication that is true to your brand on social media, make sure to adopt clear guidelines with a consistent visual identity for everyone!
In today’s digital era, it’s easy to get lost between the various communication tools. From social media to internal messaging to document-sharing portals, employees now have to manage dozens of tools in their daily work. And this can create its own set of frustrations!
To streamline coordination and work management between employees, using a Digital Workplace is key!
To prepare for this transition, make sure to communicate this new working method to all your employees. Dedicated emails, effective email banners, explanatory videos, group training... All methods are good to prepare your teams and enable them to smoothly adopt their new work space.
If you start implementing some or all of these policies, take it step by step! New tools and practices will be better assimilated and accepted if they are introduced gradually, and each team member can adopt them at their own pace.
Of course, our list is far from exhaustive! It’s up to you to decide which areas to prioritize to meet your current needs and, most importantly, the needs of your employees.
As you’ve understood, satisfied employees offer numerous benefits to the entire company ecosystem. But how do you evaluate it? There are several performance indicators (KPIs) to measure employee engagement. You can notably:
After all, optimizing your employees’ experience is a process built over time!
You now know the basics for a successful employee experience. From recruitment processes to career management, each stage of the professional journey counts. It’s up to you to define the needs, expectations, and questions of your employees to create a work environment that is stimulating, positive, and conducive to collective success.
And as you’ve understood, communication plays a central role in this process. Between interpersonal relationships, positive management, and internal communication plans, every HR directive can contribute to fostering a sense of belonging. To support you in this realization, Letsignit offers a centralized tool to generate standardized email signatures that reflect your brand!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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