Shining a spotlight on the company's values, highlighting its commitments, showcasing the work atmosphere, and explaining how the onboarding process works... To attract and retain talent, companies now view HR marketing as a distinct discipline. This discipline has its own methodologies – inbound recruiting, for instance, applies inbound marketing techniques to HR – and best practices. Among the most important of these is the involvement of employees.
And for good reason: just like traditional marketing, HR marketing leverages every possible tool to promote its content and messages to target audiences. Unsurprisingly, social media plays a significant role, as does publishing content on sites like Welcome to the Jungle, which can help shape and spread the company’s narrative.
But who is better placed to talk about the company – and inspire trust – than the employees themselves? HR marketing managers are fully aware of this and do not hesitate to invest in video testimonials shared across audience touchpoints (social media, websites, etc.).
It’s still possible to go further by having employees carry the content and messages of these HR marketing campaigns themselves.This is of course possible via social media, but not exclusively...
In the digital realm, the best 1-to-1 relationship channel – that is, human-to-human – remains email.Many employees today still feel more comfortable conveying a company message via an email sent from their professional account than editing such a message from a personal social media account.
Additionally, on a daily basis, it’s the dozens of emails sent that reach a broad network of clients, partners, and suppliers. An ecosystem that, directly or indirectly, can help spread the word about the company to new talent.
Within the email, it is the signature that stands to benefit from being personalized to reflect this HR marketing.Depending on the ongoing campaigns and the employee’s profile (their department, role, etc.), the most relevant email signature can be assigned to them.
This is what a centralized email signature management solution like Letsignit allows: using email signatures as a channel to distribute ongoing campaigns.
In practice, organizing a serious game, for example, can easily be promoted through an email signature.
On one hand, because it conveys an innovative image of the company; on the other, since the email can easily be forwarded to a potentially interested person.Obviously, employees involved in recruitment or, for example, in school partnerships will be particularly targeted so that this signature is integrated into their emails.
More broadly, incorporating HR marketing campaigns into email signatures helps foster a sense of belonging among employees.
Not using the signature solely to promote offers but also to show how the company takes care of its talent is a great way to enrich and balance communication through this channel.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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