In the luxury, fashion, and beauty sectors, brand image goes far beyond just a logo or a name. It embodies a story, expertise, strong values, and creates a unique experience for its consumers.
This is why branding becomes an essential tool in serving all of the company’s objectives. From increasing revenue to customer loyalty, and even reducing hiring costs.
Imagine a company as a symphonic orchestra: branding is the conductor, harmonizing each section to create a coherent and captivating melody that resonates with the audience. Without this direction, each instrument would play on its own, creating a cacophony instead of a beautiful harmony.
Branding offers many benefits, but it also comes with its share of challenges. Companies in the luxury, fashion, and beauty sectors must specifically:
These challenges highlight the importance of developing a well-defined brand strategy and investing in initiatives that enhance brand awareness and consistency.
Brand consistency is key to building consumer trust. This involves perfect uniformity across all touchpoints: visuals, tone of voice, messaging, and customer experience. Every aspect must align with the brand’s identity and values.
Email signatures are often underestimated, yet they can become powerful assets for the brand. In addition to reflecting the aesthetic and visual identity of the brand, they can be used to promote personalized offers, recruitment campaigns, or ethical and sustainability initiatives.
Email signatures can be designed to reflect the aesthetics and visual identity of the luxury brand. An elegant, sophisticated, and harmonious design strengthens the brand image and creates a positive impression among recipients. They subtly but powerfully convey the brand’s identity, ensuring continuity in communication.
"We implemented Letsignit to harmonize our signatures and maintain a consistent brand image. The tool is simple and practical, a real time-saver. Today, our signatures, like our banners, also redirect our audiences to our website, social media, and generate traffic!" says Damien Marty, IT Manager at IZIPIZI.
Email signatures can also include personalized information, such as special offers tailored to the client’s preferences and purchase history, providing a more user-friendly and attentive customer experience. Additionally, they highlight the unique features of the brand, exclusive products, or premium services, allowing the communication department to stand out in an ever-evolving competitive environment.
In a sector where consumers increasingly value sustainability and ethics, integrating these elements into each touchpoint, including email signatures, helps to reinforce the brand's reputation. Email signatures can include graphic elements or links to pages dedicated to the company’s sustainability and ethical initiatives. This helps create an emotional connection with consumers who are sensitive to these issues.
Email signatures, via email banners, can relay recruitment campaigns, reach a broader audience, and encourage talent applications who may not be aware of open positions through traditional channels. This helps increase the visibility of job offers and attract candidates who share the brand’s values.
"For us, the main benefits of Letsignit are the automatic insertion of signatures into emails, synchronization of our company directory with the solution, standardization of the signature, and, of course, the ability to insert communication campaigns. At Messika, we work on CSR, internal recruitment, sponsorship,... and the signature helps us communicate efficiently on these topics." says Franck Diogo, CIO at Messika Jewelry.
In internal communication, email signatures can relay important information, company culture news, onboarding processes, or promote internal HR tools available. They thus become an intelligent and widespread channel for all internal initiatives, reinforcing employee cohesion and engagement.
Email signatures, though seemingly trivial, can become powerful assets for the brand, both externally and internally, by relaying key messages, reinforcing the brand’s identity, and contributing to a seamless and engaged customer experience.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
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