More conversational, more personal, and above all, more human. These are the words that best describe the new Letsignit newsletter.
While some content formats may seem "outdated," newsletters have continuously evolved over the years. That’s why our marketing team took the time to rethink it and putting you at the heart of this project.
To celebrate its launch, we’ve dedicated a blog post to our newsletter, where you can explore its story, the topics we’ll cover, and, of course, read and subscribe to it.
Now, it’s up to you: dive right in or keep reading to uncover all its secrets. 😊
Subscribe to the newsletter
(and get access to the latest edition!)
At Letsignit, we "consume" a lot of content.
Staying informed and continuously learning are essential parts of our daily routine across all teams. We strive to keep up with the latest market trends and innovations to better meet your needs and provide the best customer support.
Yet, not all companies offer a newsletter, or at least, a truly useful one.
We started with a simple assumption: our customers and audience (yes, you, dear reader!) are in the same situation as us. But we didn’t want to create just another newsletter for the sake of it.
Instead, we set out to redefine this format, making it more valuable and engaging. Our vision? A newsletter that blends traditional content sharing with a more personal and interactive approach.
The goal was to strike the perfect balance between these two styles and craft a more conversational newsletter.
And guess what? We made it happen!
Each month, we offer you the chance to discover varied and relevant content. We have created themes that reflect our field of activity and yours. Branding, Marketing, Lead Generation, Sales, Internal Communication, Human Resources... There is something for everyone.
01. To guide your acquisition, engagement or loyalty strategies.
02. To integrate new practices within your teams and set yourself apart from your competitors.[
03. To create effective sales, recruitment or branding processes.
04. To get more results from your actions.
05. To increase your return on investment.
(and access the latest edition)
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.