Are you a fan of meticulously handcrafted greeting cards? Even if cutting out Christmas reindeer surrounded by colorful snowflakes is second nature to you, you’ll find that in the professional world, this trend has faded. Despite your best efforts to send unique New Year’s wishes, traditional cards have largely been replaced by New Year’s emails.
No worries! You can still honor your love for New Year’s greetings and showcase your creativity through email. Here’s a guide to learning how to send New Year’s wishes by email to your colleagues, clients, coworkers, and suppliers.
As a pillar of your communication strategy, emails help you maintain strong relationships with clients and colleagues. While this strategy is applicable year-round, it becomes particularly relevant at certain times—such as the New Year! This period presents the perfect opportunity to reconnect with your various contacts and extend your professional well-wishes.
Like a postcard, New Year’s emails have the advantage of being seen and read by most of your recipients. Moreover, they provide a more eco-friendly alternative and remain a pleasant read!
Sending New Year’s wishes by email offers numerous benefits:
By crafting personalized New Year’s emails, you can use the New Year’s transition as an opportunity to maintain and strengthen your connection with clients, colleagues, and coworkers. You can start by expressing gratitude for their loyalty, efforts, or contributions to the success of your projects!
It’s also a chance to share your wishes for the upcoming year. Let your recipients know that you value your collaboration and look forward to continuing it in the year ahead.
Every email is a golden opportunity to enhance your brand visibility. And what better time than the New Year to kick-start your marketing strategy? By sending New Year’s wishes via email, you engage your audience and build customer loyalty by fostering a close connection with them.
You can also use your New Year’s emails to launch subtle email campaigns. Simply add a banner at the end of your email to share promotions, new releases, job openings, or announcements—seamlessly and effortlessly.
And psst: with Letsignit (that’s us), you can create and schedule your campaigns in just a few clicks!
New Year’s emails are also an opportunity to reflect on your past successes and achievements over the previous year. They also allow you to discuss ongoing projects and your objectives for the coming year.
International expansion, new product launches, a shift toward sustainable practices, investment in digital tools... Any exciting news is worth sharing in your New Year’s message!
For partners and associates, this New Year’s message helps demonstrate the smooth running of your business and the value of continuing your collaboration.
For your teams, these updates help rekindle workplace engagement and motivation by sharing upcoming projects in addition to past successes.
Finally, for your clients, it’s an opportunity to communicate current offers, promotions, and announcements to reignite their engagement and interest in your brand.
Creating thoughtful New Year’s emails also serves as a way to reinforce your company’s values and culture for clients, colleagues, and coworkers. Whether it’s innovation, sustainability, or outstanding customer service, share your accomplishments and projects that highlight your commitment to these values!
Within the company, you can also discuss challenges you are facing to demonstrate transparency and openness to communication. Additionally, use your New Year’s email to invite your recipients to share their ideas, suggestions, and achievements to foster collaboration.
Finally, the New Year’s email is also an opportunity to refresh your visual identity. Consider updating your email signatures for Christmas and the New Year!
To create an effective New Year's message, the usual email writing criteria apply. In general, remember to follow a readable and airy structure with an attractive design to capture your readers' attention.
From a content perspective, we also want to send original professional greetings! When receiving 50 New Year's emails upon returning to the office, the ones that stand out are the ones that are remembered. Here are five criteria to follow to create a relevant New Year's email.
To start your New Year's email and craft a nice message, first think about what you want to communicate to your recipients. Choose keywords and a main idea to build your message.
You can wish success, the successful development of professional projects, fruitful collaborations, or even, why not, the success of communication strategies!
Once the core message is identified, it's time for visuals. To stand out, a New Year's email must be visually original and attractive. After all, we are celebrating a unique moment in the year! You can create a greeting card, GIFs, or even a team video. Don't hesitate to use creativity and originality while remaining professional.
Like all your corporate emails, your professional greetings must respect your visual identity. Stay true to your graphic charter (colors, typography, etc.), while creating a unique and innovative visual. Always add high-quality images that resonate with your audience.
In your email communication strategy, the subject line plays a central role. It is the first element seen by your readers in their inbox. To entice them to open your message, the words you choose make all the difference! On average, personalized subject lines have a 50% higher open rate.
The advantage of a New Year's email is that it is always well-received. You therefore have a better chance that it will be read by your recipients. However, avoid overly generic formulations such as:
Happy New Year 2025!
Or
CompanyNameCompany Name wishes you a Happy New Year 2025!
To enhance your subject lines, feel free to use emojis!
Here are some examples of New Year's subject lines:
Nobody likes receiving an impersonal greeting card printed thousands of times and sent across the country, right? The same goes for New Year's emails—they are much more appreciated when they are unique and personalized. By addressing your recipients directly and highlighting their specific contributions, you create a sense of appreciation and belonging.
Additionally, by differentiating your message, you stand out in the recipient's inbox, increasing the chances that your message will be opened, read, and remembered.
Within the company, personalizing your New Year's wishes helps build a strong corporate culture by highlighting values, achievements, and team members.
For emails sent to your colleagues or clients, personalization is just as important! You take the time, once a year, to thank them for their trust, collaboration, and the pleasure of working with them. Who doesn't love receiving such heartfelt messages?
In the euphoric spirit of the holiday season, we might forget some professional etiquette. An important criterion when sending New Year's greetings in a professional setting is to avoid overly personal or overly generic phrases.
Your mission, should you choose to accept it, is not the easiest. It consists of creating an email that is both warm and personalized while remaining professional! Use standard polite expressions and address your recipient with respect, without becoming too familiar.
Moreover, words like "health," "happiness," "love," or "joy"... are probably best avoided in a professional setting. Even though we want to remain positive, we don't want to intrude into the private sphere. Of course, this depends on the nature of your relationship.
It's also an opportunity to use professional email signature tools to properly close your messages!
As you can see, professional year-end messages offer a golden opportunity to reconnect with various collaborators and share announcements. And like any communication strategy, each message should be tailored to its target audience. To achieve your goals, the first question is who to send your New Year's emails to.
In your professional network, you can distinguish several groups to whom you send greetings:
For each of these recipients, remember to express sincere wishes while remaining professional! A simple "Merry Christmas and our best wishes for 2025" lacks originality.
Once your messages are created, schedule the sending of your New Year's emails at the right time! If you decide to send holiday greetings to your colleagues, you can certainly do so in December. Otherwise, we recommend sending your professional greetings throughout January.
By February, the new year is officially underway, so save your well-wishing energy for the following year!
For lovers of good old traditions, New Year's cards are also appreciated via email. Remember to add your personalized message for each recipient and, most importantly, create cards that reflect your company's image!
Avoid generic cards like "Happy New Year" with fireworks and sparkles. Nothing against being old-fashioned, but it's probably less interesting for your brand image.
As you know, wishing a Happy New Year to your clients is an excellent opportunity to strengthen relationships and brand loyalty. Besides starting the year on a light and joyful note, you take the time to thank them for their trust and loyalty. Depending on the nature of your relationship, you can further personalize the message!
In your New Year's emails to clients, we recommend creating a nice design with your wishes, accompanied by personalized messages.
Remember that the New Year's email is also an opportunity for indirect marketing. In addition to your personalized wishes, you can insert email banners after your signature to share an announcement, offer, or relevant promotion.
For your teams, marking the transition to the new year is also an important opportunity to thank them for their efforts. Don't forget to reflect on memorable moments from the past year and share upcoming projects to boost engagement and motivation!
This New Year's email is an opportunity to reinforce your corporate culture, demonstrate your values, and invite your teams to engage with you. You can also include one or more inspiring quotes to accompany your wishes!
Finally, New Year emails are also a great opportunity to thank your various collaborators. Through your partnership, your suppliers contribute to your company's success, and the New Year is the perfect occasion to acknowledge their role!
Depending on the nature of your relationship, you may also consider offering them a small token of appreciation, such as a gift card, a symbolic present, or a special promotional offer.
Now that you know the best practices for writing a New Year’s email, let’s look at how to respond to the ones you receive! Along the same lines, you’ll want to send a personalized response to your contacts. Since they took the time to share their wishes with you, it’s only natural to return the favor.
Start by expressing your gratitude in a simple and sincere way for the well wishes received. You can also take this opportunity to share your own New Year’s greetings. Keep your response concise yet warm, and avoid overly generic or impersonal wording.
Lastly, don’t forget to add a personal touch by mentioning a shared memory or expressing your enthusiasm about continuing your collaboration. By responding politely and thoughtfully, you help maintain positive professional relationships and strengthen your network.
As you’ve seen, emails are much more than just messages. They are powerful marketing tools for your business. To make a lasting impression on your recipients throughout the year, Letsignit offers advanced solutions to create personalized email signatures and email campaigns.
To highlight the New Year—and every other season—take advantage of professional, standardized signatures that faithfully represent your brand and enhance its visibility.
Now, it’s our turn to wish you an excellent year, filled with impactful campaigns, innovative strategies, and unprecedented customer engagement!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
.png)
