These two keywords have become the "go-to" for many brands in their search for visual identity. To illustrate this phenomenon, a tweet comparing the evolution of the logos of four global companies went viral last February.
From Google to Airbnb, including Spotify and Pinterest, these companies have gradually changed their brand image, moving from serif fonts to remarkably similar sans-serif fonts. As Thierry Brunfaut, artistic director and founder of Base Design, points out:
"All these bold and neutral logos convey the same message to the consumer: our brand and our services are simple, direct, clear, and extremely legible."
Moreover, all these brands now share one thing in common: they are no longer defined by their logo, but by the product or service they provide. In the past, designers sought a concept when creating a logo, but this is no longer necessary today because the brand has become a concept in itself. Although these four brands are similar in design, their offerings are completely different, and their logos are now 100% recognizable by the consumer.
In 2013, McDonald's launched a bold advertising campaign without a logo or tagline. The brand simply displayed close-ups of its signature products.
This was a remarkable strategy, but rarely implemented because few brands have products with enough popularity to pull it off.
Since then, the brand has repeated the move by transforming its six signature products into pictograms, riding the wave of the Flat design era, which further cements McDonald's as an iconic brand.
Sources: Fastcodesign "Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos?é" Images: TweetMcDonald's Campaign 1McDonald's Campaign 2
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
