Try Letsignit!
To follow in the footsteps of Groupe Even and transform your email signatures into a powerful 1-1 engagement medium (and make it easier to manage them for all your subsidiaries), try Letsignit!
employees across 45 subsidiaries
of expertise since its creation in 1930
billion in revenue in 2024
client countries worldwide
Communication Project Manager
Even Group
Within the same division, or even the same subsidiary, each employee used different names (factory name, legal entity, informal names), creating potential confusion for external contacts.
The challenge: to enable each subsidiary to speak with one voice while maintaining its own identity.
The marketing teams deployed their visuals via traditional email mailings, but implementation depended on the availability and technical skills of each employee. This approach limited the reach and impact of communication banners on signatures.
The lack of a centralized process for signatures made it difficult to harmonize changes in graphic identity and integrate new employees into communication standards.
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Letsignit enables the Even Group to empower each subsidiary to create its own visual universe, while maintaining consistency with a signature template created by the Group.
The result: each subsidiary now has a signature that is consistent with the other subsidiaries of the Even Group, while retaining its own visual identity (colors, logo). The Laïta subsidiary therefore has a unique signature for its employees, the Even Distribution companies have their own, and so on for all 45 entities.
This organization allows the communications and marketing teams to remain in control of their communications while benefiting from a centralized solution.
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Gone are the days when adding email banners depended on the goodwill of each individual.
With the “Campaigns” feature, Even Group subsidiaries can now push targeted messages to emails sent by all employees of the subsidiary or to more targeted groups such as an HR team for a job dating event, sales teams for the launch of a new product catalog, etc.
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Now, new offers, new catalogs, or any other innovations benefit from greater visibility thanks to the signatures of the employees concerned.
The example of Paysan Breton illustrates this responsiveness: as soon as they won a medal at the General Agricultural Contest, the teams created a campaign for their award-winning crème fraîche, generating immediate exposure to thousands of contacts. This approach turns every email into a business opportunity.
With Letsignit, we are completely independent in our communications. We create our own campaigns, including greeting cards, in the colors and branding of the Krill Network.
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product ambassadors
Each employee becomes a communication channel for new products and innovations, without any additional effort from the teams.
administrators for 45 entities
One manager can oversee an average of three subsidiaries, allowing for central control while preserving local autonomy.
The Paysan Breton example:
As soon as a medal was won at the Concours Général Agricole, a campaign was immediately launched to promote the award-winning crème fraîche, synchronized with other marketing activities.
Manual management: each employee created their own signature JPEG files created in Photoshop, manually integrated by each employee
Manual distribution of campaigns “at the discretion” of employees
Loss of subsidiary identity in individual signatures
No control by the subsidiaries' communication and marketing departments over their external communication
Time-consuming manual process for each employee in each subsidiary
Internal consistency for the entire Even Group and for each subsidiary: all employees within the same entity have harmonized signatures
Automated and centralized signatures by subsidiary with up-to-date information
Distribution controlled by each subsidiary according to its own campaigns and targets
Preservation and reinforcement of each subsidiary's unique identity
Total control by each subsidiary over its messages and image
Centralized administration by subsidiary with complete autonomy for marketing teams over campaign administration
To follow in the footsteps of Groupe Even and transform your email signatures into a powerful 1-1 engagement medium (and make it easier to manage them for all your subsidiaries), try Letsignit!
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