Advice
September 19, 2025

Definition: signature - the many uses of this word

By
Guillaume De la Sablonnière
Content Factory Manager

Let's be honest, Letsignit is not an online dictionary (I imagine you're not too surprised by that).

But as experts in professional email signatures, we find that many people approach us to talk about signatures, but they're thinking of the wrong type of signature (such as electronic document signatures), which is not our area of expertise at all.

So we thought it might be useful to offer you a definition (or even several definitions) of what a person might mean when they talk about signatures.

Here is our definition of the word "signature," along with some explanations!

What Does Signature Mean?

So, here comes the slightly academic part of this content. According to Merriam-Webster, Oxford English Dictionary, and other major English dictionaries, a signature is defined as follows:

A signature, in the traditional sense, is a person's name written in a distinctive way as a form of identification in authorizing a check or document or concluding a letter. Its function is to certify authenticity, validate content, and engage the responsibility of its author.


By extension, the term can also refer to:

  • An artist's signature on a work of art,
  • A distinctive mark, characteristic, or sound indicating identity ("that's his signature style"),
  • A moral guarantee or recognized quality associated with a person or brand ("putting one's signature on a project"),
  • In music, a key signature or time signature that establishes the framework for a composition.

Today, signatures also exist in electronic form, with recognized legal value, or integrated into emails, becoming an element of communication in their own right.

How Do You Describe a Signature?

In short, in other words: a signature is much more than just a name written at the bottom of a message or document. It is a personal, unique, and engaging imprint that attests to the identity of its author and their agreement with the content. Whether handwritten, digital, or integrated into an email, it authenticates, confirms, and enhances every exchange.

In the professional world, it can also become a vehicle for image, a touch of style, and even a showcase for a brand. And beyond the name, it can convey an intention, a vision, a signature... that reflects who you are.

What Are the Four Types of Signatures?

4 types of signature

The Classic Handwritten Signature

Handwritten signature

The handwritten signature is the classic signature, the one we think of when we imagine a signature. It is a line drawn by hand, usually with a pen, at the bottom of a document. It is also the first one we learn to do when we learn to write (although it usually evolves over time, at least we hope so).

Handwritten signatures are unique to each person and often very difficult to reproduce identically. For this reason, handwritten signatures have historically been widely used to certify an agreement, authenticate a document, or engage a person's responsibility. Even today, they are still a legal reference, particularly for paper contracts and certain official procedures.

Such a signature can also be used to sign works, give autographs, etc.

However, it should be noted that handwritten signatures have their limitations, as they require physical presence and are more difficult to achieve remotely (especially in a globalized world like ours), and do not provide 100% protection against fraud.

What Is a Legal Signature?

According to US federal law, specifically the Electronic Signatures in Global and National Commerce Act (ESIGN Act) at 15 U.S.C. § 7001:

"A signature, contract, or other record relating to such transaction may not be denied legal effect, validity, or enforceability solely because it is in electronic form."

The Uniform Commercial Code § 3-401(b) provides the foundational definition for traditional signatures:

"A signature may be made manually or by means of a device or machine, and by the use of any name, including a trade or assumed name, or by a word, mark, or symbol executed or adopted by a person with present intention to authenticate a writing."

For electronic signatures, US law defines them as "an electronic sound, symbol, or process, attached to or logically associated with a contract or other record and executed or adopted by a person with the intent to sign the record."

Therefore, whether handwritten or electronic, a signature serves primarily to identify its author and validate a commitment.

  • In a legal context, it demonstrates the signer's intent to authenticate and be bound by the document.
  • In electronic form, it must be logically associated with the record and executed with clear intent to sign.
  • Both forms require attribution to the signer and the ability to retain records for future reference.

When complying with federal ESIGN Act and state UETA standards, electronic signatures have the same legal validity as handwritten signatures.

The Technical Signature

A technical signature is generally the signature of an expert in a regulated profession. It engages the personal responsibility of the professional (accountant, lawyer, engineer, architect, etc.) who performs or supervises technical work to ensure its quality and compliance.

The Email Signature (That's Us)

Email signature

Now this is where it gets interesting! (OK, I'm exaggerating, but this is where Letsignit is in its comfort zone.)

An email signature is that nice signature, that final touch, that is added at the bottom of the emails you send. It is generally used to identify you, and in the case of a professional signature, to identify your company. It can also reflect your brand image (or personal branding), provide links to your social media accounts, your website, etc.

In short, it's a kind of showcase for your world or that of your company.

And it becomes a real communication tool when you take the opportunity to add a communication banner.

What Is an Electronic Signature?

electronic signature definition

No, it's not just a scanned image of your handwritten signature.

Today, the digital signature is a reliable, fast, and secure tool for validating a contract, approving a document, or signing an agreement remotely—while clearly and legally proving your identity.

Depending on the level of security, it can be as simple as a click or as rigorous as a handwritten signature... without the paper.

The result: less friction, greater efficiency, and documents validated in an instant, wherever you are.

Platforms such as DocuSign and YouSign are commonly used to set up automatic signatures.

What Is a Digital Signature?

This term can mean several things:

  • The term "digital signature" is often mistakenly used to refer to an electronic signature, although in legal usage, the term "electronic signature" is the official term that has been legally recognized (for example, in the case of eIDAS in Europe);
  • More broadly, it is also used to define any type of non-handwritten signature (e.g., scanned image, digital certificate, etc.).

Unless you want to refer to a scanned version of a certificate or handwritten signature, we recommend that you use the term "electronic signature" when talking about signing documents.

Brand Signature (Slogan, Distinctive Style, or Trademark)

Letsignit slogan example

A brand signature, or the "signature" of a company or person, is something that can be understood in a figurative sense.

When we say, "Ah! That's Brian's signature style," it's a way of saying that we recognize his way of doing things, his actions.

Thus, "signature" can also be understood as certain recurring actions of a person, the tone of a brand's communication, a graphic universe, or a slogan. The brand signature is therefore something that is not legally binding, but rather appeals to the emotions. It conveys personality, values, and style; in short, it makes a brand or person stand out and be remembered.

For example, in the case of Letsignit, we could consider "Unlock the potential of your email signatures" as one facet of our brand signature.

Are There Any Synonyms for "Signature" That Are Worth Knowing?

Signature synonyms

Depending on the context, there are indeed certain synonyms for the word "signature." For example, we can think of the following words:

  • In a legal or administrative context: affixing, initialing, visa, written consent, validation;
  • In a digital context: digital agreement, authentication, digital validation, e-signature;
  • In an artistic or creative context: signature, trademark, imprint, touch, style, recognizable style;
  • In a marketing/business context: tagline/baseline, slogan, author's name, editorial voice, visual identity, brand tone.

What Qualifies as a Signature?

Are there really rules to follow when creating a signature? Although certain guidelines may vary depending on the type of signature in question, here are the rules for signatures that can apply to both handwritten and electronic signatures:

  1. Authenticity: it must clearly identify the person signing;
  2. Consent: it allows the person to give their voluntary agreement;
  3. Stability/Consistency: a signature is expected to remain fairly stable over time. If a signature changes each time, it will be difficult to recognize (for example, by the authorities in the event of a dispute);
  4. Positioning: a signature is placed (with some exceptions) at the bottom right of documents. It is often accompanied by the date, the name written legibly, and the words "read and approved";
  5. Legibility: it must be legible and recognizable by the parties concerned;
  6. Security: in the case of electronic signatures, they are expected to be authenticatable and traceable (via a timestamp, IP address, etc.), and cannot be easily copied by malicious individuals. Hence the importance of using a suitable platform.

What Are the Rules for Email Signatures?

When it comes to email signatures, the rules to follow are generally as follows:

  • Concise, but clear and complete information:
    • Full name;
    • Position/company;
    • Up-to-date contact details (email, phone number);
    • Logo, website, useful links;
  • Overall visual consistency:
    • Compliance with the company's graphic charter
    • Alignment with the brand voice (tone, wording)
    • Compliance with a specific format (in terms of pixels) for proper display on all devices.
    • And in some cases, the addition of legal notices (or signature disclaimers), such as in Canada to comply with the "anti-spam law" when sending commercial emails, or for the financial sector in the United States (GLBA), which requires the addition of notices regarding customer data confidentiality.

And finally, a little fun fact:

‍Did you know? The Signature Tribunal, called the "Supreme Tribunal of the Apostolic Signature," is a religious entity that ensures justice in the Church and acts as its supreme court.


To learn more, feel free to check out our FAQ below.

About the author
Guillaume is Letsignit’s Content Manager! With words as his tools, he crafts a variety of content (text, video, and, in the most extreme cases, telepathy) to boost Letsignit's visibility online. Legend has it that, at just 3 years old, Guillaume devised his first multi-channel web marketing strategy using a dictionary, a baby bottle, and a bit of India ink. We can’t confirm if it’s true, but it sure makes for a great story!
About Letsignit
Letsignit is an email signature management solution that empowers organizations to turn employee email signatures into a dynamic and personalized engagement channel for their brands and campaigns.

Questions
Fréquentes

1

Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2

Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3

Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4

Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5

What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6

Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7

Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8

Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

Frequently asked questions

1

What Is the Most Famous Signature in History?

Well, that's a tough one! It's hard to choose just one!

History remembers the signature of John Hancock, president of the American Continental Congress and first signatory of the United States Declaration of Independence. So much so that, in English, the expression "put your John Hancock here" literally means "sign here."

Other notable signatures include those of George Washington, William Shakespeare, and Abraham Lincoln.

And if a footprint can be considered a signature, then THE most timeless signature is undoubtedly Neil Armstrong's footprint on the moon.

2

How Do You Create Your Handwritten Signature?

If you find that your current handwritten signature is not successful, does not resemble you, or lacks originality, then it's time to take a look at your signature and add a touch of splendor!

If you want to recreate your handwritten signature from scratch, follow these steps:

  1. Analyze your signature: identify what you like and dislike about your current signature. If you don't have a signature, try to understand what you like about the signatures of your family and friends.
  2. Define your style: do you prefer a more formal or casual style? Perhaps you are charmed by the cryptic look of your doctor's signature? Or, on the contrary, do you like clear, precise calligraphy? There are no rules here. Just think about what you like best.
  3. Experiment! Sometimes we imagine things, but the movement of our arm creates something slightly different. So try out different versions and choose the one you like best.
  4. Practice: as the Americans say, "practice makes perfect." You may not be able to create the original signature of your dreams on the first try, but over time, your motor memory will develop and help you create the desired result.
  5. Ask for opinions: sometimes it's hard to decide on your own. If you feel stuck, ask for an outside opinion. This will undoubtedly help you find the handwritten signature that best represents you!
3

How Do You Pronounce Signature?

The word "signature" is pronounced /ˈsɪɡnətʃər/ in English, with emphasis on the first syllable: SIG-na-ture.

4

What Is Considered a Signature?

As we have seen, a "signature" can be many things. It can be an email signature, an electronic signature, a slogan, or a handwritten signature. All of these things can be considered signatures.

We also approached the subject from a different angle in our article "How to sign an email?".

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Looking for a tool to manage your email signatures?

Letsignit allows you to create, manage, and deploy email signatures for all your employees in just a few clicks.
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